Stadia was a pretty crazy concept for most people (and ended up not working terribly well, so maybe they were right) a gaming platform without the console and that ran on Google’s servers. There wasn’t really any way to avoid the crazy, so we embraced it. Taking viewers on a wild ride that brought to life the absurd world that was Stadia. And, as weird as they were, this campaign managed to crush Google’s newly instated at the time testing practices, something none of the other work was doing.

On Pinterest, finding your style, your vibe, your next obsession, and even yourself, is the ultimate adventure. An expedition of discovery as disparate ideas explode everywhere around you. Taking you down a rabbit hole of infinite inspiration. And it was this simple product truth, that on Pinterest finding yourself is an adventure, that gave birth to this entire campaign. 

The research leading up to the launch of the Pixel 5a revealed something kind of surprising, turns out there’s A LOT of headphone jack fans out there. We started talking about this on a call, which quickly led to us doing dueling Jony Ive (of Apple product videos fame) impersonations, which quickly led to this little film, which we think turned out “simply perfect”.

For too long, camera technology, has failed people of color by either making them look washed out or too unnaturally bright or dark.

Since the launch of Real Tone on Google Pixel 6 and Pixel 6 Pro last October, we have seen the difference camera representation can make. “Seen on Pixel” brings to life what Real Tone represents. It is a montage of beautiful photography of individuals and families from all walks of life, all photographed on Pixel 6 by our director Joshua Kissi and contributing photographers Deun Ivory and Aundre Larrow.

We partnered with award-winning artist Lizzo, who truly embodies the spirit of our campaign by always being her authentic self, unapologetically. Her powerful vocals as the soundtrack bring “Seen on Pixel” to life with a preview of her new song, “If You Love Me.”

We had the incredible opportunity to spearhead three consecutive Olympic campaigns for Visa. 

Starting in 2008 and the Beijing games. Games that were beset by the allegations of human rights violations, which had marketers running scared. So we came up with Go World. An idea that didn't celebrate a product, it celebrated humanity. Simply telling the stories of the amazing athletes that help to bring the world a little closer together every few years.

It quickly became Visa’s most successful sponsorship campaign ever and was the first Olympic campaign to do real-real time ads. Congratulating Michael Phelps, and others, seconds after their victories happened.

Two of the biggest names in entertainment right now are Childish Gambino and Donald Glover.  So we wanted to do something equally big, on one of the music industry’s biggest stages, the Grammys, to promote the Childish Gambino Playmoji. Working directly with Childish Gambino, his music supervisor Fam, and his choreographer Sherri Silver, we teamed up with the Cashmere agency to create a breakthrough piece of film showing Childish Gambino in a dance battle… with Childish Gambino. The film was an instant success, got the world talking about Childish Gambino, Pixel, and Playmojis, and currently has over 30 million views on YouTube. We also created a film starring Sherri, and the Childish Playmoji, meant to get people up and dancing as part of the #pixeldanceoff.

There were a lot of animal welfare organizations in LA. But not a lot of coordination between them. We came up with the No-Kill Coalition, and NKLA, to bring together all of the different organizations and unite them in a common cause. Specifically making Los Angeles into a no-kill city. And it's been wildly successful. Completely changing the way pets are adopted in the city. Partially due to NKLA adoptions centers, which we helped design, and which make the experience an incredibly positive one. Most importantly, as of 2018, Los Angeles has become a no-kill city. 

https://patch.com/california/studiocity/la-reaches-no-kill-goal-animal-shelter-dogs

Google had decided that if an ad didn’t pass their testing, it didn’t run. So for the better part of nearly two years there was only one “runnable” 15 second ad. A huge campaign, done in conjunction with a huge ad agency, was supposed to solve this. It didn’t. And in fact that campaign set a new standard for not passing. At the same time I was working on the “core video assets” part of that year's launch, I had seen the boards for the new campaign, and I knew it was going to be a disaster. So I said, you know what, if we do this video assets thing right, where we’re just shooting modular scenes that can be put together however we want, I think we can beat this testing thing. And we did. And materials that were never meant to be the main campaign, became the main campaign. And nearly four years later, the Pixel ads being created are still using that same basic formula.

This anthem film simply celebrates what lies at the heart of every Google product, and every human being - Curiosity. So to create it, we combined the most curious eye, and the most curious voice we could think of; Terrence Malick and Fred Rogers.

Just showing Pixel’s images wouldn’t be enough to claim our superiority against an iconic, beloved brand like Apple. So we worked with 72 and Sunny to create a campaign that shows the difference between shooting on their phone and shooting on our phone. Each execution became its own low light photo shootout between the latest iPhone and the Pixel 3. Same low light. Same shot. No editing. They were then placed side by side in iconic, high profile placements in urban areas known for their vibrant nightlife. In the end, the results spoke for themselves.

To launch the rebranded Google Nest devices, formerly Google Home devices, we wanted to show how these products can help real people in real world situations. Where they are simply part of people’s lives, often hardly noticed, for the most part existing in the background, but there when they are needed.

Making people’s lives just a little bit easier, a little bit better, or even a little bit more amazing, in countless subtle, and some not so subtle, ways.

We had this really cool idea. That we pitched to about five different clients in one form or another. And it never got done. And we’d kind of forgotten about it. When Scott Brown, a brilliant art director/ACD at Chiat came up with a typically brilliant way to spin it where it could work for a Nissan thing he was working on. Specifically Nissan’s annual sponsorship of the Heisman trophy and the “chase” for the trophy that takes place every year.

Honda had been put into review.  And one of the first things we worked on when we first became freelancers was an Odyssey campaign, specifically to tout the addition of a vacuum, that was the primary component of that review.  We came up with the idea of talking garbage and Gummi Bears, and RPA won the review.

In 2010 we capitalized on one of the things that had defined the first Go World campaign, real-time congratulations ads, and took it to the next level. Producing dozens of different versions of spots that would run depending on what happened. Celebrating athletes in the moment, and making people everywhere wonder how we'd done it and if we had Morgan Freeman locked in a recording booth somewhere.

In 2011 we created the Grammy's “Music Is Life Is Music” campaign.  Which was built around the insight that music is our audio autobiography. We created a mobile app that let people map out and share their own personal musical journey, while TV and billboards were used to tell the story of famous artists’ musical journey, and to drive people to the experience. Resulting in an engaging digital platform, and the highest ratings to date for the broadcast.

Go World had been hugely successful for Visa in 2008 and 2010. In 2012 we introduced the idea of a "global cheer". An online platform that gave people in countries all over the world the opportunity to “cheer" like never before. With motivational texts, photos, videos and by watching and sharing our content. And it worked.  We had hoped for around 14 million “cheers”. We ended up with nearly 70 million.

The second car campaign we created for Honda was for their redesigned Civic. Which is aimed largely at millennials. This campaign played off of the idea that in a world of bad news, and depressing headlines, there is reason for optimism.    

Westfield set off to transform their centers into exciting, multifaceted destinations for shopping, dining, and entertainment. To bring this vision of the new new mall to life, we created a new identity for Westfield using playful juxtapositions that bring together fashion, food, and entertainment in unexpected ways.  It’s showing people there’s always something new to discover at Westfield and boosting mall traffic along the way.

Pioneer didn't have the money of its competitors. So it wanted a campaign that would stand out, and, as it was their first global campaign, it needed to work without relying on a lot of words and explanation. So we made the bold choice to do virtually everything in black and white, and let the evocative images tell the story.

E-trade was looking to move away from their iconic "talking baby" campaign and appeal to more serious traders.  In these spots Kevin Spacey does Kevin Spacey things and celebrates those traders. Which E-Trade dubbed "Type-E".

We were tasked with creating an emotional campaign for J & J that wasn't about a specific product, but was about them as a company. So we came up with "For all you love."  Which speaks to the fact that whether it's band-aids, soap or shampoo, they all have one thing in common.

The Visa "go" campaign won Chiat/Day the global business and became Visa's first truly global campaign. Launching simultaneously in countries around the world and serving as an invitation to get out there and live life to the fullest.

As part of our coast-to-coast tour of advertising agencies, we spent a year or so in Detroit at BBDO where we froze to death, ate too much and worked mostly on Chrysler. Specifically the retro PT Cruiser, which had just been turbo boosted. 

Vegas baby! People actually live there! We did for years, in fact. It’s where we met and started working together and while we were there we did some pretty fun stuff. Most of it for a series of different offbeat events being held in Laughlin Nevada, which is like Vegas’ weirder, smaller, cousin. 

Michelob is actually a pretty good beer. No, really. But people thought of Michelob, if they thought of it at all, as old school and “their dad’s beer”. With this campaign we wanted to freshen up the Michelob image, but do it in a way that actually took that old school feel and turned it into a positive.

Mars wanted to get into the fresh Asian food market. That was all they knew. So we had the amazing opportunity to create a brand from scratch. From the backstory to the logo to the advertising to the website to the packaging. And even the recipes. And we came up with 7 Paths. A fresh, Asian stir-fry brand based on the culinary adventures of different people as they traveled across Asia.