Two of the biggest names in entertainment right now are Childish Gambino and Donald Glover.  So we wanted to do something equally big, on one of the music industry’s biggest stages, the Grammys, to promote the Childish Gambino Playmoji. Working directly with Childish Gambino, his music supervisor Fam, and his choreographer Sherri Silver, we teamed up with the Cashmere agency to create a breakthrough piece of film showing Childish Gambino in a dance battle… with Childish Gambino. The film was an instant success, got the world talking about Childish Gambino, Pixel, and Playmojis, and currently has over 30 million views on YouTube. We also created a film starring Sherri, and the Childish Playmoji, meant to get people up and dancing as part of the #pixeldanceoff.