Stadia was a pretty crazy concept for most people (and ended up not working terribly well, so maybe they were right) a gaming platform without the console and that ran on Google’s servers. There wasn’t really any way to avoid the crazy, so we embraced it. Taking viewers on a wild ride that brought to life the absurd world that was Stadia. And, as weird as they were, this campaign managed to crush Google’s newly instated at the time testing practices, something none of the other work was doing.