We had the incredible opportunity to spearhead three consecutive Olympic campaigns for Visa. 

Starting in 2008 and the Beijing games. Games that were beset by the allegations of human rights violations, which had marketers running scared. So we came up with Go World. An idea that didn't celebrate a product, it celebrated humanity. Simply telling the stories of the amazing athletes that help to bring the world a little closer together every few years.

It quickly became Visa’s most successful sponsorship campaign ever and was the first Olympic campaign to do real-real time ads. Congratulating Michael Phelps, and others, seconds after their victories happened.